Now this a really cool interlude in the Brand U: Building a Personal Brand book by Simon and Jonny Arrowsmith at Grow the People and Grow the Story.
Brand U is part comic book part exercise book, purposefully created as a training tool for any person (or company) wishing to define and achieve a successful “branding” and stick to its values.
Or, in the author’s own words:
“The term ‘personal brand’ is one of those that some find a bit difficult. It sounds a little faddy, like the latest management speak. Really it’s just about the way we represent ourselves in life and at work. If we want to be successful, the way the world experiences us matters. This book is not about the surface of things. It doesn’t deal with how you should dress for an interview, how to manipulate others with your body language, or how to become a brash, bold loud-mouth. We’re not looking at how you make yourself the next David Beckham, Barack Obama or Lady Gaga either. What we are doing is focusing on what’s really going on for you as an individual, learning how you can use this to your advantage in a number of different situations, presenting that to others in a compelling way, and then creating a consistent set of supporting behaviours. This is a graphic novel, a business book, and a workbook all-in-one, that focuses on building a real-world personal brand for the rest of us.”
This passage is a stylised interlude within the publication written by Jonny Arrowsmith. He kindly agreed to let me publish the integrity of it here (thank you Jonny!).
Anyhow go check their stuff out, they make training and learning tremendously fun and valuable!
Luke Orrin 